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Exploring the Use of AI at Exhibitions

June 7, 2024 BY EPM Agency

Artificial intelligence is rapidly advancing throughout the exhibition industry, enhancing visitor experiences, streamlining operations, and encouraging interactive engagement.

In recent years, several major exhibitions have adopted AI technologies. This section explores notable examples, highlighting how AI has been integrated to create innovative and immersive experiences.


The Consumer Electronics Show (CES) is renowned for showcasing the latest technological innovations, and CES 2024 was no exception, with AI taking centre stage.

One standout example was Timekettle's use of AI for real-time translation and communication aids. Visitors from different linguistic backgrounds could interact seamlessly using AI-powered translation devices. 


Art Basel

Art Basel, a premier art fair, integrated AI in innovative ways to enhance both the artistic and visitor experience in 2023.

AI in Art Curation AI algorithms were employed to curate exhibitions, selecting artworks based on thematic relevance and visitor preferences. This optimised the viewing experience and introduced visitors to art pieces they might not have otherwise discovered.

Several installations featured AI as a core component, creating dynamic and interactive art pieces. For instance, some exhibits used AI to alter the artwork in real-time based on audience reactions, creating a unique and personal experience for each visitor.


Many national pavilions used AI to present their exhibits in engaging ways. Interactive AI guides provided personalised tours, answering questions and adapting the tour based on visitor interests. These AI guides were available in multiple languages, making the experience accessible to a global audience.

AI-powered apps were developed to enhance visitor engagement, offering features such a

s personalised itineraries, real-time notifications about events of interest, and interactive maps to navigate the expo. These tools significantly improved the overall visitor experience, making the expo more interactive and user-friendly.

Mobile World Congress 2024

Mobile World Congress (MWC) 2024 highlighted AI's integration into telecommunications and mobile technology.

Exhibitors used AI to create smart booths that interacted with visitors, personalised content based on previous interactions, provided live translation and provided real-time engagement data.


Hannover Messe

Hannover Messe, a leading industrial technology trade fair, has embraced AI to enhance its exhibits on industrial automation and digital transformation.

Exhibitors showcased AI-driven robots and machinery capable of learning and adapting to new tasks. AI-powered predictive maintenance tools highlighted how AI can foresee equipment failures and schedule timely interventions.

AI-integrated VR and AR created immersive training environments for industrial applications, providing hands-on simulations guided by AI to help visitors understand complex machinery and processes.


In conclusion, from real-time translation and AI-driven art curation to smart booths and predictive maintenance, these technologies offer personalised, interactive, and efficient experiences. As AI continues to evolve, its applications in exhibitions are expected to expand, offering even greater opportunities for creating memorable and impactful events.