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Firing Up Footfall with Maritime Mayhem

Maritime Mayhem at Sea-Air-Space 2025

Delivering an Interactive Arcade Game to Engage and Convert at Sea-Air-Space 2025

Trident Maritime Systems sought an interactive, engaging element for their exhibition stand at Sea-Air-Space 2025—one that would both resonate with the naval defence audience and drive increased footfall and lead generation.

We tapped into the universal appeal of games to create a compelling attraction: a fast-paced, naval-themed arcade experience. After exploring several concepts, we drew inspiration from the classic game Battleships, but reimagined it into a rapid-fire, first-person shooter designed to be completed in under one minute—perfect for the busy pace of an exhibition floor.

Result

The result was Maritime Mayhem—a cannon-based shooter where players aimed to hit ships of varying sizes and point values, with bonus points awarded for shooting down planes—if their skills were sharp enough. Developed using Unreal Engine, the game struck a balance between realism and stylised fun, delivering an immersive experience without feeling overly simulated.

Displayed on a large screen and controlled using a roller ball and a prominent fire button, Maritime Mayhem provided a satisfying, arcade-style interaction that attracted visitors throughout the event.

Maritime Mayhem made its debut at Sea-Air-Space 2025 to an overwhelmingly positive response. Not only did it draw consistent crowds to the stand, but it also served as an effective lead-generation tool. Using the event’s official app, staff seamlessly captured participant details by scanning visitor badges, ensuring a smooth and efficient process.

The game proved to be a standout success—boosting engagement, generating qualified leads, and reinforcing Trident Maritime Systems’ reputation as a creative, innovative presence in the defence sector.

Are you keen to elevate your exhibition area into a space you can truly be proud of? Get in touch with EPM Agency today.

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