Flip Electronics Interactive Game
Educating on Counterfeit Components
Flip Electronics approached us with an exciting challenge: create a fun and engaging way to demonstrate the dangers of counterfeit components at their Electronica 2024 stand.
They envisioned a bespoke game with a cartoon-styled concept, and we collaborated closely with them to bring their vision to life. Our work encompassed designing three distinct characters – the rocket, the silo, and the control room – as well as a selection of 36 authentic and counterfeit chips. To add a unique touch, we leveraged AI to generate the voice and personality of the game's central character, 'Dr. Fliptonium.' Animation was brought to life through a combination of motion capture and traditional keyframe techniques, creating a dynamic and engaging environment.
Result
The game was a resounding success at Electronica 2024. Deployed on two screens – a touch screen for interaction and a large viewing screen for maximum impact – it drew significant attention to Flip Electronics' stand. To extend the game's lifespan and versatility, we also developed a single-screen version compatible with laptops. This allows Flip Electronics to use the game for demonstrations at smaller venues and beyond the trade show, maximizing their return on investment.
Furthermore, we created high-resolution stills of the rocket, which served as companion assets for the game and were utilized in other marketing materials, further amplifying the game's reach. The combination of engaging gameplay, vibrant visuals, and a clear message made the game an effective tool for educating attendees about the critical importance of identifying and avoiding counterfeit components.
“I had the pleasure of working with EPM Agency on an interactive VR game designed to highlight the dangers of counterfeiting in the electronic component industry. From the outset, I had a general vision of what we wanted to achieve, but their team truly brought our concept to life in ways I never imagined! Their ability to transform a basic idea into a fully immersive and engaging experience was outstanding. The graphics were nothing short of breathtaking—every detail was meticulously crafted, making the game feel incredibly realistic and visually stunning. The level of artistry and precision they brought to the design elevated the entire project to a professional standard that exceeded our expectations.
Beyond the visuals, the overall execution of the game was seamless. The team at EPM demonstrated exceptional creativity, technical skill, and a deep understanding of user engagement. They didn't just develop a game—they built an experience that effectively conveyed our message while keeping players captivated. Not to mention, they were an absolute joy to work with! The team was responsive, collaborative, and incredibly easy to communicate with throughout the entire process. Their enthusiasm and commitment made the experience not just productive, but truly enjoyable - we look forward to collaborating with them again in the future! I highly recommend EPM Agency to anyone looking for top-tier game development. Their expertise, dedication, and passion for their work truly set them apart!”
Are you keen to elevate your exhibition area into a space you can truly be proud of? Get in touch with EPM Agency today.
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