Building a pocket coach life app
Did you know that 1 in 4 people in England experience a common mental health problem, with 70-75% of them never receiving any treatment? Looking to make a difference in this area, MENTOR360 approached EPM Agency with the task of developing an app that acts as a pocket life coach.
Built to improve mental fitness, the MENTOR360 app creates new habits, defines positive progressions and provides actionable outcomes. The app boosts a user’s self-awareness via the help of clinical experts across mental health, performance, wellbeing, nutrition as well as from ambassadors such as Jason Fox and Dr Emily who promote the app’s clinically approved formulas. The all-in-one toolkit also provides expert blogs, workout videos, meditation guides, recipes, fitness challenges and more to ensure that the user has everything they need for a healthier lifestyle.
Launched in September 2021, the app has been very positively received, with 225,000 page views in the app in the first month. EPM was also responsible for the website development, branding and social media strategy. Our social media team worked with influencers and established a launch campaign that received 250,000 video views within 48 hours, and 100,000 content impressions within the first month.
Screen views in first month
Instagram impressions in first month
"After reviewing a plethora of app developers, I approached EPM with an idea and plan for MENTOR360. What struck me during the initial conversation was how personal and professional they were. I instantly felt confident that EPM were a perfect fit to develop MENTOR360.
Once the contract was signed, EPM were absolutely brilliant taking my idea/plan into a concept and then delivering a very sophisticated app. The aftercare/retainer delivery has also been exceptional. The breadth and depth of knowledge within EPM is incredible. They were able to call upon their entire digital offering to ensure I received the best product and service for my budget. One to note is their management of MENTOR360’s social media, which has grown exemplarily since they have managed it. Great job.I would wholeheartedly recommend EPM to anyone."
Richard Bassett, Founder, MENTOR360
"Not only was MENTOR360 a fun and intriguing concept to develop, but it was also a privilege to work on something with such a pure intention at heart. The team and our client worked together, focusing on the users, their needs and their potential problems and concerns. Design choices were made with the nervous-system in mind, keeping our content aligned with the app’s overall goals: to help someone who is struggling, be that mentally, physically or in within a performance space. As a team, we were able to design and develop features that allowed users to journal their thoughts daily, track their mood and see their areas of self-improvement. These features, along with formulas, allowed us to create a channel that allows a user to gain and track their self-awareness. MENTOR360 has only just begun, and we cannot wait to watch this brand grow and help many more people in the future."
Dot Falla, Lead Designer