Illustrating Product Technology in 3D
Capturing Groundbreaking Product Functionality
Leading outdoors brand Osprey is synonymous with quality, comfort and the right fit.
With over forty years of history in making breathable, innovative backpacks, Osprey required films that represented the care and attention that goes into the creation of every single backpack. For the brand’s AirScape and Unltd series of backpacks, EPM created two films using both animation and in-studio film photography to capture the groundbreaking features.
Result
Having re-engineered the AirScape backpanel for a better fit that enabled a heavier load to be carried by the wearer, Osprey also required a way to perfectly illustrate all of AirScape’s components. EPM was tasked with creating an animation that showcased the strength and comfort of the back panel.Using a glowing colour theme, the animation showed air flow around the AirScape. A 3D wireframe also provided an inside look at the fit and contoured lumbar support in the back panel.
With the launch of the premium Unltd Airscape 68 and AntiGravity 64 series of backpacks, EPM were once again tasked with demonstrating the precision and engineering behind the new Osprey bags. This time, instead of focusing on just one element, there were several intricate details that needed to be captured. Rather than opting for an animation, we designed and built a digitally controlled turntable that accurately rotated the backpacks at any speed allowing us to capture details including the lumbar, harness, durable fabric using the Red Epic camera system.
If you are looking for a product visualisation studio, get in touch with our award-winning 3D animation agency to create incredible photorealistic content.
Contact us
Established 1999,
Let's Talk
- London
- Texas
- Cannes
- SÃo paulo
- Hong Kong
