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Top Social Media Marketing Tools 2021

February 3, 2021 BY EPM Agency

Looking to up your strategy game with the latest social media tools? By starting with our curated list of social media resources that are the cream of the crop, you’ll be able to put your best foot forward, saving you time and money in the long run. From content calendars and social media scheduling tools, to free stock imagery, you’ll be able to plan better, more engaging posts and connect with your audience like never before. 

Make sure you also keep up with the latest social media trends for 2021 and the best B2B marketing tools to keep your marketing strategy up to date and let other software and websites do the hard work for you.


Kapwing Studio 

Kapwing is an online image, video, and GIF editing platform. At EPM, we use Kapwing for different things from editing posts for social media to adding subtitles to videos. There are different subscriptions available for the site, but the free plan is extremely versatile with access to the majority of tools available with a 250MB file upload limit. Kapwing’s services include the web's most popular meme maker, subtitler, trimmer, looper, filters, and more.

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Hootsuite is a social media management platform where you can create and schedule posts for Twitter, Facebook, Instagram, LinkedIn and YouTube. The dashboard that supports these integrations allows you to plan content and manage accounts, monitor your accounts and review social analytics. Hootsuite is a great social media tool for streamlining your management of a range of platforms all in one place.



Canva is a graphic design website that you can use to create custom graphics for each social media platform. They offer up several templates for users including Instagram stories, Facebook posts and youtube thumbnails as well as additional non-social templates like posters, logos and infographics. Another useful tool on the Canva website is the brand kit where you can easily keep your graphics consistent by selecting and setting logos, fonts and colours to your account. There are price plans to fit all budgets, you are offered plenty of tools in the free plan but if you’re after more templates, ideas and cloud storage then the pro or enterprise options may suit your needs better. 

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Facebook Creator Studio and Facebook Business Suite

Facebook’s own tools Creator Studio and Business Suite are two very similar peas in a pod for anyone looking to standardise their Facebook and Instagram management. Not only can you post to both platforms from inside Creator Studio and Business Suite, you can respond to customer queries directly via the Inbox, view ads reporting, look at the analytics for your page at a glance. Though both have similar features, each one is home to unique functions that are currently not replicated in the other. Business Suite for example, provides the ability to set automated Messenger popups for your Facebook page, while Creator Studio provides dedicated insights for video posts, Stories and a new content calendar to homogenise your post scheduling strategy. It’s possible that Facebook may absorb them both into the same platform eventually, but for now, depending on what you need for your Facebook/Instagram pages, you may find yourself only using one of these, or maybe even both at the same time.



Do you have limited resources/time for creating your social media content? If you're in a need of high-quality free stock photos quickly, there’s probably no better site at your disposal than Pexels. It’s incredibly easy to use: just search for an image you need and Pexels presents you with plenty of free-to-use options. You can even filter it by image size, or by whether you want it landscape or portrait. 

Do you have any more suggetions of top resources? Let us know on our social media platforms.

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