Bringing the Power Guy to Life
Educating Users on Power Electronics Through Entertaining Animation
TDK-Lambda UK leads the industry as a designer and manufacturer of standard and configuration-based AC-DC power supplies.
EPM previously worked with TDK-Lambda on their Power Guy animation, which informs customers about chip solutions. Dressed in a quirky fortune teller machine-style costume, Power Guy demonstrated the extensive testing of TDK-Lambda off-the-shelf solution.
Following the successful first TDK Power Guy animation, EPM was commissioned to create an entertaining follow-up that explains the pros and cons of single chip and board solutions.
Result
Using TDK’s base script, we captured the Power Guy’s persona once again within the finished product. Creating an engaging and slightly comical take on the script helped keep a tonal theme for the series whilst allowing for the required message to reach the viewer. This allowed us to lift the original script from simply informative to both informative and entertaining.
Breaking the script down into sections, we created scenarios for the character to find himself in as he explained the narrative. This allowed us to work on several elements simultaneously, checking in with the client as the animation progressed. Once again, the final animation was well received by the client and used both on their social media channels and for their in-the-field salesforce. Based on the success of this animation, the next script is currently under development.
"The first episode of the Power Guy was about establishing the look and what we could do with the character. Revisiting it enabled us to expand on what we had done before and concentrate on better ways to explain complex concepts in a more visual way. Overall it was fun to work on and comes across in a more engaging way to the viewer."
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